In a bold move, Telangana Chief Minister Revanth Reddy addressed the state Assembly, affirming that as long as he remains in office, there will be no benefit shows or hikes in ticket prices for films. This announcement comes in the wake of a tragic incident near Sandhya Theatre during the release of Pushpa 2, a situation that prompted a reevaluation of cinema regulations in the state. The CM’s decision has received a range of reactions from various stakeholders within the film industry.

On Monday afternoon, members of the Telangana Film Chamber Exhibitors Association gathered to discuss the implications of the CM’s decision. Following their meeting, they shared their views in a press conference, with differing perspectives emerging from producers, exhibitors, and theater owners.

Exhibitors and Theatre Owners Support the Decision

Vijayender Reddy, President of the Telangana Film Chamber, commended the CM’s announcement, recognizing it as a much-needed relief for single-screen theaters struggling to stay afloat. He expressed gratitude towards the Chief Minister and Cinematography Minister for their timely intervention, which, according to him, would significantly aid smaller theaters in the state.

Ramprasad, President of the Telugu Exhibitors Association, raised concerns regarding the growing trend of producers setting higher ticket prices based on a film’s budget. While acknowledging the commercial interests of producers, he emphasized that such practices place a heavy burden on both the audience and theater owners. Ramprasad expressed hope that the decision in Telangana could serve as a model for neighboring Andhra Pradesh, potentially influencing similar policy changes in the region.

Balagovind, Secretary of the Telangana Exhibitors Association, further emphasized the confusion caused by fluctuating ticket prices, noting that inflated ticket rates for big-budget films often alienate the general audience. He welcomed the government’s decision, highlighting how exorbitant prices deprive smaller films of potential viewership while draining the spending power of moviegoers.

Exhibitors and theater owners have long been vocal about the challenges posed by ticket price hikes and benefit shows. They argue that the introduction of early morning shows, especially those scheduled before 7 AM, complicates operations and disrupts the work environment for staff. Moreover, the rising concerns about safety, particularly incidents involving intoxicated individuals or the potential use of harmful substances in theaters, have only added to the unease. The collective sentiment among exhibitors is that these issues are exacerbating the difficulties they already face.

The Impact of OTT on Theater Attendance

One crucial factor contributing to the decline in theater attendance is the rapid availability of films on Over-the-Top (OTT) platforms. Exhibitors noted that many moviegoers are now opting for the convenience of streaming services, where new films are accessible within a month of their theatrical release. This trend has further undermined the financial viability of single-screen theaters, which are already under pressure due to the escalating costs of film exhibition.

The combination of high ticket prices and the growing competition from OTT platforms has created a perfect storm, pushing many audiences away from cinemas. The theater industry, particularly single-screen exhibitors, sees Revanth Reddy’s decision as a step towards ensuring their survival. The collective response from exhibitors was overwhelmingly positive, as they expressed their gratitude for the CM’s decision, which they believe will help preserve the cinematic experience for both theater owners and audiences alike.

Looking Ahead: The Role of Producers and Distributors

While the exhibitors’ response has been largely supportive, the next challenge lies in the response from producers and distributors, who have a vested interest in maximizing box office revenues. The question remains as to how they will navigate this policy shift, especially when it comes to balancing the interests of film budgets with the need for affordable ticket pricing.

TFDC Chairman Dil Raju now faces the delicate task of addressing the concerns of all stakeholders. The future of the film industry in Telangana will depend on finding common ground between producers, exhibitors, and government authorities. Only through a unified approach can the industry hope to achieve a sustainable and prosperous future.

In conclusion, while CM Revanth Reddy’s decision is a step in the right direction for the theater industry, it will require careful negotiation and cooperation among all parties involved to ensure a balanced and thriving film business in the state.