Abhiruchi Cookery Show -13th April

Vijay Deverakonda may have faced a rough patch at the box office in recent years, but his career momentum hasn’t slowed down. Despite a lack of consistent hits, the actor continues to command strong backing from producers, who are willing to invest heavily in his upcoming projects—even at a time when Tollywood is tightening budgets.

Currently, Vijay is juggling two major films simultaneously—Rana Bali and Rowdy Janardhan, both progressing at a brisk pace and eyeing releases in the second half of the year. Adding to this lineup, he has also greenlit a new project with Shouryuv, known for Hi Nanna. The announcement, along with a quirky concept poster, has already sparked considerable buzz.

Interestingly, Vijay is collaborating with a mix of emerging filmmakers. Rana Bali is being directed by Rahul Sankrityan, while Rowdy Janardhan is helmed by Ravi Kiran Kola. Both films are generating positive attention due to their distinct genres and backdrops. Meanwhile, the project with Shouryuv is said to be an action saga with a unique setup, and reports suggest that the makers are planning to invest significantly in terms of scale and technical quality.

However, this aggressive approach comes with its own risks. In today’s Tollywood landscape, box office performance carries more weight than star power. Vijay’s market took a hit with setbacks like Liger and The Family Star, and although films like Kushi and Kingdom opened to decent word of mouth, they couldn’t sustain long-term success.

Given the current scenario, careful script selection becomes crucial. While collaborating with new-age directors is a positive move, the success of one film could directly influence the buzz around the next. To regain strong footing, Vijay will need to ensure each project offers compelling content that resonates with audiences.

In short, while his lineup looks promising on paper, the real challenge lies in converting that potential into consistent box office success.