The Tamil and Hindi versions of the movie will hit the screens on January 11th, 2013 and the Telugu version will see the light at a later date. The movie also stars Pooja Kumar, Andrea Jeremiah, Rahul Bose, Jaideep Ahlawat, Nassar, Zarina Wahab and Miles Anderson along side Kamal. Kamal has written, directed and co-produced the film. Shankar, Eshaan and Loy have composed music for the film, while Sanu Verghese has handled the camera.

Parasuram is directing the film and this is his second film with Ravi Teja after Anjaneyulu. Priyanka Dutt is producing the film under Three Angels Studio Pvt Ltd banner. Devi Sri Prasad is composing the music. Vijay K Chakravarthi is the cinematographer.

Megastar Chiranjeevi who was held up in Delhi, wished the film makers all success speaking live on video. Ram Charan dispelled all rumors about rift in mega family and Pawan Kalyan by making a point that no one can break the bond between them. The function was graced by celebrities like  Dil Raju, Boyapati Srinu, Srinu Vytla, Meher Ramesh, Vamsi Pydipalli, Rajamouli,Chandra Bose, Suchitra and entire film unit and enjoyed every moment of it. Pawan for his part wished the film makers and Ram Charan all the best. Kajal and Amala Paul beautified the audio launch function.

Recalling the days of producing Dollar Dreams, Sunitha Tati, the executive producer, narrated that they had promoted the film himself by requesting people to allow them to stick posters before the releaseand sold tickets themselves. Yet they had managed to get the movie released in only one theatre. Those were the pre-internet days but now movie promotion in Tollywood has changed drastically and for good.

The way in which internet has revolutionized film-promotion is amazing. The director of Routine Love Story, Praveen Sattaru, agrees that internet is the easiest and cheapest way to promote a movie, especially when a movie has no big stars to catch the attention of the viewers and the conventional modes of advertising cost a bomb. Talking about how he used social networking sites to promote hismovie, he emphasizes on the importance of a unique idea to create buzz about a small film. For his film,they made posters about whacky themes which tell what the movie is about and gave the tagline as“relationships are fun”. Their strategy proved successful when the movie got its tickets sold out before the actual release of the movie.

Similarly, the makers of Bangaru Kodipetta are conducting an online contest for the purpose of selecting people to feature in a promotional film. They are also launching a tag line contest for the film. Theywill also release behind-the-scenes shots to generate curiosity about the film. They have also created a journal in the graphic-novel style to show the happenings during the shooting. This has succeeded ingenerating great online response.

At the end of the day, the marketing is crucial. The promotions and the marketing have to have an impact upon the viewers for a movie to be financially successful. Movies like Ee Rojullo and Bus Stop,marketed similarly, reaped its benefits. Ee Rojullo had an audio launch with Allu Arjun as the chief guest which created a huge buzz and garnered a lot of public attention. Similar strategy was adopted for Bus
Stop.

Innovative ideas to grab eyeballs and the use of internet to create hype about the movie are must for the success of a movie.

“I don’t have any dream role. I give my 100% to every character I play and when the film clicks, it automatically becomes a dream role. I don’t believe in talking about such things while I am doing the film. People should talk about the character once the film releases,” he quips.

Seethamma Vaakitlo Sirimalle Chettu is gearing up for release in Sankranthi season and on the other side, Mahesh will very soon begin the shooting of his next movie with Sukumar after the completion of SVSC shooting.

But strangely, when every thing seem to fall in place. Major DTH operators Tata Sky and Sun Direct opted to stay out of telecasting the movie. These two are the major players in Tamil Nadu and their decision will hamper his plans. The movie has been priced for Rs.1000 for one time watch on DTH and will be telecasted 8 hours before the theatrical release.  Both the Tamil and Hindi versions will hit the theaters on January 11th but Telugu version will be released later due to big movies like ‘SVSC’ and ‘Nayak’ are getting released at that time.

Genelia and Shazahn Padamsee are playing the female leads in this romantic tale. Bommarillu fame Bhaskar had directed the movie. The movie did not go well with the audience as it had a complex story and due to high expectations as it released after Magadheera.