Producer Sharrath Marar has roped in a reputed media agency from Mumbai for Pawan Kalyan’s Katamarayudu. After his last production venture Sardaar Gabbar Singh was hosted by a local digital platform, Sharrath has zeroed in on an upcountry digital agency.

Webgyor, a noted digital marketing agency from Mumbai, has come on board for Pawan’s Katamarayudu. It’s said that the agency has wide network of clients and this is the firm’s major move into South film industry, particularly into Tollywood.

With the humongous response to the teaser as well as the ‘Mira Mira Meesam’ song from Katamarayudu, the agency said to have shell-shocked. Although it had heard of Pawan’s huge fan base, they have come across only after the film’s teaser received a thunderous response – in terms of both views and likes.

It’s learnt that the same digital platform is also expected to handle Pawan Kalyan’s Jana Sena account as well. Sharrath had vast media experience. He was the South head of Amitabh Bachchan Corporation Limited before his stint as the CEO of MAA TV. Sharrath subsequently moved on to work with Pawan closely and started his production house Northstar Entertainment Pvt Ltd.

Akkineni Nagarjuna starrer recent devotional film ‘Om Namo Venkatesaya’ has turned out to be one of the epic disasters in the history of Telugu cinema. Each and every buyer lost great amounts on this film.

The film’s worldwide theatrical rights were acquired for a huge Rs 35 Cr and guess how much the film collected in its full run? Its a mere Rs 9.6 Cr, which is about 25% recovery. With 75% losses, ONV has been termed by trade pundits as a gigantic disaster.

The overseas distributor became the highest loser as he lost 90% of his investment, making the film the biggest ever overseas disaster in Tollywood history.

Below is the break-up of full run Share of ONV:

Nizam – 2.89cr
Ceded – 1.05cr
Nellore – 0.36cr
Guntur – 0.78cr
Krishna – 0.48cr
West – 0.49cr
East – 0.57cr
Uttharandhra – 0.93cr

Total AP & TG share – 7.55cr
Karnataka – 1.30cr
Remaining – 0.75cr

Total Worldwide share – Rs 9.6cr.

Despite favorable reviews and good performances, ONV was completely rejected by all sections of audiences.

After this, would any Telugu filmmaker dare to make a devotional film?

The undisputed king of Box office, Aamir Khan, who has once again rewritten records with his latest release ‘Dangal’, has gone for an unconventional photo shoot for the March edition of Filmfare magazine.

Aamir’s look with long hair, long beard and a quirky moustache is similar to the one he sported in his upcoming film ‘Secret Superstar’. Aamir’s trendy apparel however was attention grabbing. He is seen in a never-seen-before avatar in the photo shoot, which is very special for him given the ‘Ghajni’ star will celebrate his 52nd birthday in this month, on March 14.

On work front, Aamir’s ‘Secret Superstar’ is slated to hit screens on August 4, 2017. His next project is ‘Thugs Of Hindostan’, which also stars Amitabh Bachchan.

In the uncontrollable happiness of meeting and hugging his favorite hero, an ardent fan of top Kannada hero Sudeep breathed his last. This tragic incident happened in Thumukuru of Karnataka.

Going into details, Sudeep visited Gayathri theatre in Thumukuru to meet and thank his fans for making his latest release ‘Hebbuli’ a grand success. Upon learning that Sudeep will be coming, fans hoarded in huge umber at the theatre to catch a glimpse of their favorite hero.

Sasidhar (45), an ardent fan of Sudeep, was one of the very few to have got the chance of not just meeting but affectionately hugging the star hero. Sasidhar reportedly seemed euphoric after this incident.

Later, on his way back, he suffered a massive cardiac arrest and sadly, passed away even before he was taken to hospital. The incident filled the hearts of Sudeep fans with inextinguishable sadness.

The way Pawan Kalyan calls the shots in making his films, even the director will be stunned to look at such creative decisions. While the numero uno hero has left to Italy to shoot for songs of Katamarayudu, an interesting discussion is going on in film Nagar about the film’s interval.

Apparently, in the original version Veeram movie, during the interval scene, Tamanna collapses due to a hit from rowdies and Ajith carries her to a hospital. But we have come to know that in the Telugu version Shruti Haasan just walks away from the scene while Pawan Kalyan just keeps staring at her. Why this lifting of heroine got cut off from the scene is a major discussion now.

Some say that Pawan Kalyan altered the script in his style and hence he changed the scene of lifting heroine into his hands to just the heroine walking away. However, few sources added that Pawan was suffering from huge back pain at that time and hence avoided it. For that reason, he’s heard making slight modifications to the scene.

Whatever may be the logic, Pawan didn’t carry Shruti in the interval scene like a Tamanna and Ajith episode. That’s one big change made in Katamarayudu if any romance lovers are concerned about it.

At a time when star heroines are finding tough to earn crores of rupees easily, it’s this small time actress who has stunned everyone with her terrific investment. The first question that comes to anyone’s mind is, where did she got such enormous money from.

Coming from a middle-class family, this Telugu lady acted in couple of good hits as a leading lady and later took up many small films. Her remuneration for each film was around 5-10 lakhs back that won’t leave her with huge bank balance. Not really a cool 2.5 crores to buy a villa in a posh gated community in Hyderabad. But she bought one, registered on her own name and named the building with a divine title.

To think positively about this, we may have to say that she has invested in real-estate 5 years back and struck a fortune. But still such investments from her hardly-happening career income won’t become 2.5 crores in this short span and that too after real-estate in the city took a downward spiral from past few years.

Some insiders revealed that it is her ‘other activities’ and ‘sports’ that led to stashes of cash to her treasure box. Though she speaks about women rights and plays victim card always, reality is that she’s in need of luxury and goes to any extent for the sake of it.

Senior Bollywood hero Sanjay Dutt is in news these days not just for the alleged rumors of his marriage with yesteryear diva Rekha, but also for the customized bike that he rode on the sets of his new film ‘Bhoomi’.

Sanjay Dutt happens to be one of the very few Bollywood stars who enjoys immense die-hard fan bases. Recently, while Dutt was shooting for his comeback film ‘Bhoomi’ in Agra, a fan came to meet him on the sets.

When the fan asked Sanjay Dutt to ride on his bike, which was a customized two-wheeler having uncountable headlights among other added features, the ‘Munnabhai’ actor obliged and rode on the bike for a few minutes. The pictures are currently going viral on social media.

The Indian-originated English actor Dev Patel has been recently in the news after his film ‘Lion’ was nominated for Academy awards in ‘Best Film’ category. Although the film didn’t emerge out victorious, it apparently received huge critical acclaim from national and international film critics.

The 26-year old Dev is yet again making news, as the pictures of actor kissing his new girl friend Tilda Cobhan-Hervey are making big waves on social media. Tilda is an American-Australian actress who is reportedly dating Dev. The couple looked completely consumed with one another, by holding hands and warm hugs.

They were seen going out on a romantic boat ride and in the pictures, Dev was seen sharing a heartfelt kiss with the 23-year old Tilda. Looks like the Slumdog Millionaire lead star, who’s in relationship with Frieda Pinto for last six years, wants the world to know about his new love affair.

On the acting front, Dev Patel will next be seen in an Australian-American thriller film Hotel Mumbai, which is currently undergoing post production works. The film is based on popular documentary Surviving Mumbai, which is about the Mumbai attacks in 2008.

Film actor and noted comedian Kapil Sharma has pledged to donate his eyes during interaction with the national blind cricket team at his ‘The Kapil Sharma show’.

Kapil said he was so much inspired by the blind cricket team which won world cup for two consecutive years. He also said in a statement “we usually don’t realise that sometimes even a small gesture from our end can make someone very happy. After talking to them, I realized that eye donation is something I should have done long back.”

“Hence, I decided then and there that I will donate my eyes. If someone can see the world with my eyes when I’m gone, I will feel very good about it”, he said.

Vijay Devarakonda has a message for ‘haters’ and ‘critics’ of his latest offering Dwaraka. Setting a new precedent Vijay said ‘sorry’ to people who disliked the film and conveyed thanks to the people who have liked the movie.

“My team and me have great faith in the story of Dwaraka. We did the film with utmost belief, conviction. After doing some 10 films, if I turn back to see my previous work on Wikipedia page, I hope to have each and every film of mine with a unique touch. I wish to do different films in different genres. Be it my Yevade Subramanyam or Pelli Choopulu or now Dwaraka, all three are different from one another,” Vijay Devarakonda said.

Veering towards the response to the film, Vijay said, “I’m glad many of them have liked Dwaraka. I’m thankful to all those who watched and liked the film. And I’m sorry to those who haven’t liked the film. I’ll definitely try to do films that appeal to all.”

With this Vijay has set a new precedent as he openly apologised to people who disliked his film. Vijay said that he would aggressively promote the film even after film’s release to take it more into audiences.

Meanwhile, Dwaraka that opened last Friday might have opened to mixed reviews.

Dil Raju and Sharwanand’s family entertainer ‘Shatamanam Bhavathi’ has almost ended glorious run at the box office and created several records during its course of theatrical run.

Made on a budget of Rs 10 Cr, SB recovered around Rs 35 Cr share from theatrical run and Rs 40 Cr revenue incluing the satellite, audio and other rights. A 300% profit in this age is remarkable.

Based on Return on Investment (ROI), Trade branded the film as a monumental blockbuster and ranked it among the most profitable films in the recent years for tollywood.

Below is the break-up of area-wise Distributor Share:

Nizam – 11.08cr
Ceded – 3.05cr
Nellore – 0.75cr
Guntur – 2.02cr
Krishna – 1.95cr
West – 2.05cr
East – 3.45cr
Uttharandhra – 5.25cr

Total AP & TG share – 29.60cr

Karnataka – 1.45cr
Rest of India – 0.35cr

Total India share – 31.40cr

USA – 2.70cr
Rest of World – 0.35cr

Total Worldwide Share – Rs 34.45 Cr.

Total Worldwide Gross – Rs 55 Cr approx.

Senior actor Nasser has in a recent interview divulged about how Rajamouli convinces the actors to come on board of his films even without narrating their characters.

Nasser confessed that he agreed to act in Baahubali even though he didn’t have much idea about how his character would be. He gave full credit to the intelligent manner in which Rajamouli narrates stories.

‘When Rajamouli met me, he narrated the whole story except my character. I was so involved in his story that i didn’t care much about my character. At the end, he told me that there is no ‘Baahubali’ movie without Bijjala Deva,” reminisced Nasser.

‘If Bijjala Deva didn’t want his son Bhallala Deva to ascend the throne, there is no ‘Baahubali’ movie, said Rajamouli. He said as if my character is the core point of the film, that was a sublime technique which only Rajamouli possesses,’ confessed Nasser while narrating how he hopped on ‘Baahubali’ project.

Nasser confidently said that ‘Baahubali 2’ will make ‘Baahubali’ l.

In what could be a rare sight to media and a golden sight to fans of mega and Ghattamanenis, Mega Star Chiranjeevi and Superstar Mahesh Babu were spotted together on the sets of Meelo Evaru Koteeswarudu. Both the biggest stars were snapped after Mahesh apparently walked into the sets of MEK.

While Chiru was shooting for his gameshow MEK at Annapurna Studios, Mahesh Babu too was shooting for his next film with AR Murugadoss in the same studios. Mahesh apparently took time off from his shoot and visited Chiru’s MEK sets and spent time with him on the sets. With Mahesh visiting the set, it’s said that the environment on the set turned into a sort of celebration.

Of late, Mahesh is sharing a great affinity with mega family. While he shares close bond with Ram Charan, Mahesh’s wife Namrata and Charan’s wife Upasana have become BFFs. Recently, Ram Charan and Upasana have joined the Mahesh and Namrata’s family vacation. Amidst rumours that Mahesh and Charan would turn into business partners, Mahesh’s closeness with Chiru family continue to hot the limelight. In fact, Chiru too recently lauded Charan for having friends like Mahesh in the industry circles.

Needless to say that this picture is going to make fans go berserk.

Actress Neha Sharma, who made her debut in Tollywood with Ram Charan’s ‘Chirutha’, has done an bodacious photo shoot for the March edition of popular GQ magazine.

Sharma girl looked as a brand ambassador of undergarments as she wore nothing but skimpy underwear which barely managed to cover her hot body during the entire shoot. Here is one heavenly beautiful pic form the photo shoot.

Bollywood filmmaker Karan Johar has advised actress Kangana Ranaut to leave the film industry if she was so terrorized of it.

Johar’s retort came as a reply to Kangana’s accusation that he was a ‘flag bearer of nepotism’, means someone who offers movies to only his near and dear ones. Kangana said this right on the face of Karan when she recently attended his chat show, ‘Koffee With Karan’.

Johar is generally known for troubling his guests with his witty remarks so it came as a huge surprise as he didn’t respond to Kangana’s reputation-damaging allegations.

Karan Johar has finally spoken, on another platform, about the Kangana issue. When asked why he took Kangana’s abuses in lighter vein, he said, “She was my guest and I had to hear what she said. I generally edit so much of stuff from my show but I was gracious enough to keep everything of her episode. I was like, let the world see her opinion.”

Talking about Kangana’s statement calling the film industry a ‘Movie Mafia’, Johar said, “What does she mean by ‘movie mafia’? What does she think we are doing? Sitting here and not giving her work? Is that what makes us mafia? I do that because may be I am not interested to work with Kangana and that does not make me movie mafia, it makes me a man with an opinion.

“I gave her the platform to speak and now this is my platform so here I am speaking what I want to. I am done with Kangana playing the woman card and the victim card. You can’t be a victim at every point of time who has a sad story to say as to how you have been terrorized by the bad world of industry. If that’s the case, leave it” concluded Johar, suggesting Kangana to leave the industry.

Known for not taking jibes in lighter manner, Kangana is soon expected to respond to Johar’s statement.

Despite her acts in films like Baadshah and Yevade Subramanyam, actress Ritu Varma got the much needed breakthrough romantic comedy “Pelli Choopulu” that has hit box office as simple film and scored a stupendous hit. And now, she has created another sensation.

While we have seen the likes of Deepika Padukone as animated characters in movies like Kochadaiyaan, now we have SS Rajamouli making a Virtual Reality film “The Sword Of Baahubali” for which Ritu Varma is taken up as lead girl. She plays the role of Samaya in this short movie and to create her 3D character, Rajamouli and Co have sent her to USA as well.

Looking at the results now, we have to say that Ritu Varma’s transformation as Samaya in this Mahishmathi kingdom based movie is terrific. She revealed that a special facial expression scanning camera has picked up nearly 30 expressions of her which are then transformed to the digitally created Samaya character. And then, Ritu will be dubbing herself to give that reality to the character she played digitally. Director Rajamouli wrote the complete screenplay for this digital film which was carved in the USA at a couple of world class studios.

While the teaser of this VR film is making everyone go mad for its technical and creative brilliance, the film will be first inaugurated at Tribeca Film Festival in New York.