She is former Miss India, former actress, wife of a superstar and mother of two children. The woman in question is none other than Namrata. Of all the tags she has in her life, ask Namrata what is the most-lied role in her life?

Pat comes reply from Mrs Mahesh Babu. She says being mom to her kids Gautam and Sitara is the tag she loves most and it’s the best role in her life so far. That says all about Namrata’s preference to her family.

Despite being former Miss India and a star heroine, Namrata sacrificed her career, fame and money – all that’s for family.

Namrata is the woman behind Superstar Mahesh Babu and played a pivotal role in his transformation from Prince to Superstar.

Right from dealing Mahesh’s endorsements and contracts of brand ambassador with the premium brands, it’s Namrata who is all along with Mahesh and  looking after them. In fact, she is the one who takes the final call in choosing brands. Namrata ensures that the associations with corporate brands help Mahesh.

Now, Namrata is also overseeing the in-film branding in Mahesh’s films, and she saw to it that brands promote Mahesh’s films through TVCs, outdoor and print. Thus Namrata is helping producers of Mahesh’s films to cut budget spends on promotions and in a way adding a lot of value addition to the film. This is not all. Namrata also handles Mahesh’s public presences, and PR activities by dealing with top, national media. Thus Namrata is the person behind making Mahesh Babu as national icon.

She is also behind Mahesh’s philanthropic activities like associating with “Heal A Child” foundation or taking part of awareness activities of Rainbow hospital or even behind Mahesh’s recent move to adopt villages in Telangana and Andhra Pradesh.

In fact, Mahesh himself stated that he couldn’t have achieved what he has without Namrata.

On one hand Namrata is playing significant role in shaping up Mahesh’s career and on other hand, she is busy molding the future superstar Gautam Krishna. With no one ever in Tollywood had tried what Namrata has done, Namrata is set as an epitome for her peers.

Taking inspiration from Namrata, the likes of Upasana are also now getting involved in the marketing & PR activities of their actor-husbands. And many are expected to join this list.

All these make Namrata stay ahead than others in many ways and this earned her the title “Tollywood’s First Lady”.

Mega Star Chiranjeevi has made his grand comeback with “Khaidi No.150”. With the film being a milestone 150 in his filmy career, it’s certainly precious for all his fans.

On the eve, a senior journalist has penned a book on Chiru titled “Chiranjeevitam 150” and the book features a few rare, special pictures of Chiru during his early stage in the industry and also couple of interviews.

Of all, two interviews in the book – Chiranjeevi’s interview and Allu Aravind’s interview are said to be important. And the highlight is that Dasari Narayana Rao has written an article about Chiranjeevi in the book.

Knowing that a book on Chiru is coming up, Dasari voluntarily came forward to pen an article on Chiru.

The book was unveiled by Chiranjeevi and Ram Charan. Ram Charan has responded on Dasari’s article about his dad and expressed his happiness. Charan also said he was surprised to see several rare pics of his dad in the book which he hadn’t seen them before.

Redefining the word ‘Comeback’, Megastar Chiranjeevi is rewriting the box-office records by making a grand re-entry after 9 years. On 11th day from its release, I.e on Saturday, Khaidi No:150 is going strong and it is still continuing to bring in a large number of audiences to theaters.

That’s not all. The film on Saturday added around 2 crore to its shares and surpassed the full-run worldwide share of Mahesh Babu’s Srimanthudu. With 85+ Crore worldwide share, Chiru’s Khaidi No:150 is now the highest grosser in Tollywood [a non-Baahubali record], this is a proud moment for all Mega fans.

Here’s the break up of 11 days of Khaidi shares:

Nizam: 15.65Cr
Ceded: 12.36Cr
Nellore: 2.84Cr
Guntur: 6.18Cr
Krishna: 4.75Cr
West: 5.36Cr
East: 7.10 Cr
Uttarandhra: 10.48 Cr

Total [Telangana + Andhra Pradesh]: 64.72 Cr

In many parts of Telugu states, Khaidi No: 150 has even dethroned Baahubali’s shares and in US, the film pocketed USD2.3 million and pacing towards USD 2.5Million mark.

Let us wait and watch, how many more records Chiranjeevi can break with his comeback film till the end of its full run.

Dasari Narayana Rao still has not lost hope on Pawan Kalyan. Powerstar Pawan Kalyan promised Dasari that he would do a movie for his production as Dasari is struggling to put a big project in line. He promised him two years ago but he went on to sign three movies after this.

Pawan Kalyan is currently finishing final portion of Dolly directed “Katamarayudu” and soon he will be moving to director Trivikram’s movie. Later he will start working for producer A M Ratnam’s film which is to be directed by Tamil director Neason.

Pawan Kalyan has this busy line up that will make busy with shoots till next year’s summer. Yet, Dasari Narayana Rao is hoping that Pawan Kalyan will adjust dates for him early next year and he has roped in Tamil director Siva. Cinematographer cum director Siva gave back to back hits in Tamil with superstar Ajith.

Dasari recently gave advance to Siva and both of them met Pawan Kalyan about this movie but the star has not yet given his confirmation, said a sources. Still, Dasari is confident that Pawan won’t say no.

British model and actress Amy Jackson who has won the hearts of Indians is all set to sizzle in Shankar’s upcoming Robo 2.0.

Blessed with sexiest features and a super hot figure, Amy puts them to good use by doing steamy photo shoots.

She not only got the perfect bikini body but also can grab eyeballs in any outfit. Look how amazing she looks in that white frock? Any model would die for such beautiful and sexy toned legs, don’t they?

Megastar Chiranjeevi is visibly thrilled with the mega response for his comeback film Khaidi No. 150. Although he is cherishing the success, he is a bit confused about what to take up as his next project.

Chiranjeevi is still contemplating between Vuyyalawada Narasimha Reddy and a commercial potboiler.

It is Chiranjeevi’s dream to do Vuyyalawada Narasimha Reddy, but it is a time consuming project as there would be lot of VFX work involved in it.

Chiranjeevi don’t want to take much time for his next film as he wanted to get this momentum going, which is why he is looking for another commercial entertainer with a social message.

As of now Surender Reddy is working on a script for Megastar and ace writers Paruchuri Brothers are scripting Vuyyalawada Narasimha Reddy. Chiranjeevi will soon take a call on his next.

It is interesting to see who would be the director to helm a heavy duty historical subject like VNR. Would it be Surender Reddy or someone else?

Telugu superstar Mahesh Babu said his wife Namrata Shirodkar, who turned 44 on Sunday, is the strength and light of his life.

“My strength and the light of my life – happy birthday to my dearest wife,” Mahesh tweeted.

The duo have been married for over a decade and they have a son, Gautham, and a daughter, Sitara.

It was while shooting for the 2005 Telugu actioner “Athadu” that Mahesh and Namrata tied the knot.

Since her marriage, Namrata stopped acting and has been taking care of the family. She also manages Mahesh’s career which include his shooting schedule and business endorsements.

Mahesh is busy shooting for his yet-untitled Tamil-Telugu bilingual.

One can’t still forget the “Habibi” song from Megastar Chiru’s Hitler movie, as hottie Rambha literally shaken the hearts of youths with her dance moves for the Nadaka Kalisina Navaratri lyrics. And that made this sexy beauty from Vijayawada a top hit as well in tinselville.

Without going into much details, Rambha confirmed that she has earlier decided to split from her husband Indran, and flew to Chennai from her in-laws home in Canada along with her two daughters. Only ray of hope for this dazzling beauty is Film Industry as she felt like it will give her pretty chances yet again such that she would have no financial troubles.

“Industry disappointed me big time, as I’m not getting any major offers here other than those special songs. Couple of TV programs and occasional dancing offers won’t helped me much financially. That’s the reason I’ve approached Court to make my husband offer me alimony for living” said Rambha in an interview with a leading daily.

While Rambha’s status of mind was about divorce then, now she wants to reunite with her husband. At the same time our ‘Hitler’ beauty is happy with the kinds of offers she’s getting at the moment from film industry. Well, she’s judging a reality show on Telugu TV for the now.

Say it lack of consistent hits on hand or the age factor that sets the apart from other stars heroes in the town, senior heroes like Nandamuri Balakrishna and chiranjeevi are finding it tough to rope in star heroines for their films.

From a couple of films, Balayya is virtually suffering big time to pick up heroines and finally ending up with the likes of Radhika Apte and Sonal Chauhan. While the likes of Anjali and Trisha have worked with him, flop show of those films has literally scared other top starlets to join hands for his next projects.

Finally Shriya got lucky with Gautamiputra Satakarni when no big maker is looking at her even for item numbers. She excelled with her presence as Vasishti Devi and her enchanting glamour coupled with decent performance won rave reviews.

Similar case surfaced when Chiranjeevi announced his comeback. The likes of Anushka, Nayantara and other top Bollywood starlets including Deepika Padukone who has already acted with Rajnikanth has rejected this mega star. Kajal got the mega offer for Khaidi as she’s the only star heroine who has all flops, no biggies in hand and ready to sign any hero if huge pay packet is given. Though she couldn’t win much appreciation as Megastar’s charming presence overshadowed everything else in the film, definitely her flop streak got ended with Khaidi No 150 after debacles like Sardar and Brahmotsavam.

Now that both these films are successes, will heroines change their mind and easily sign films of Chiranjeevi and Balayya? Industry experts are saying that already star heroines are said to be giving feelers to these biggies, evincing their interest in upcoming film of theirs.

Pawan Kalyan usually won’t seek any favour – be it from his friends or industry persons. However, breaking the norm, Pawan has sought the help of his close friend and writer-director Trivikram Srinivas.

Since Pawan agreed to be the brand ambassador for weavers, he has sought Trivikram to plan a concept an ad endorsing weavers, handloom products.

As Pawan asked, Trivikram readily agreed. He is now busy penning the ad’s concept. And once it’s ready, he himself will be directing Pawan in the ad.

If the ad comes out, definitely it’s expected to help weavers. One should laud Pawan for doing his best to weavers despite having long lineup of films.

Probably, first of its kind in Tollywood, a director has shot off an open letter to other director appreciating his film. SS Rajamouli took this healthy initiative and yet again proved his humbleness.

Starting the letter with “Dear Anjaniputra Krish, Namaste!”, Rajamouli mentioned the reason for shooting off the letter. He explained in the first para, “I have watched your Gautamiputra Satakarni. Ever since I watched the film, I’ve been trying to share a few things with you. Since you were busy in celebrating Satakarni success.

Since you happen to be the Kotha Alludu, you went to your in-law’s house for Sankranti. And now, you’re in US thanking fans for the success. Hope that you’d read the letter when you get free time, writing this letter in your style.”

Rajamouli in detail wrote what he thought – bad combination – about Krish and Balakrishna teaming up for 100th film and admitted how Krish proved him wrong.

Rajamouli wrote how he was amazed, shocked and stunned with the progress of the film – be it locking script , finalising locations, wrapping up shoot in 79 days and releasing the film in 7 months.

Rajamouli said all his apprehensions were proved wrong by Krish and he was spell bound after watching GPSK in theatre on Jan 12th.

On parting note, Rajamouli says, “Saho Satakarni” and in the by address he mentions his name as “Yours Rajanandini Putra Rajamouli”.

Adivi Sesh and Avasarala Srinivas multi starrer film in Mohana Krishna Indraganti direction is announced.

After the commercial hit Gentleman with Nani, this is the next project from Indraganti and Vennela Kishore is roped for an important role.

The untitled flick from new production house Green Tree Production of KC Narasimha Rao will have top musician Mani Sharma composing the songs, RR while star technicians PG Vinda as cameraman, Marthand K Venkatesh as editor are locked.

As per reports received, shooting of this untitled Green Tree Production No 1 will kick start from February 1st. More details regarding two lead heroines are to be revealed soon.

The story of Sushmita Sen, whose name is a synonym for ‘beauty with brain’, is a big inspiration for many budding Bollywood actors.

The former Miss Universe may have gotten immense veneration when she won the beauty pageant 1994, but the 41-year model-turned-actress may invite more laurels as she’s being picked up to chose the next winner of Miss Universe crown.

Yes, the yesteryear star actress took to social media to announce her debut as ‘judge’ for the 65th Miss Universe Pageant in Philippines. ‘Getting ready with a dancing heart!!! I am so excited, emotional and looking forward to returning home to the Philippines after 23 years,’ posted Sushmita Sen.

So, Sushmita will pick up the next Miss Universe at a grand event, which will have beauties from all over the globe, on 30th January in Pasay, Philippines.

Pawan Kalyan usually won’t seek any favour – be it from his friends or industry persons. However, breaking the norm, Pawan has sought the help of his close friend and writer-director Trivikram Srinivas.

Since Pawan agreed to be the brand ambassador for weavers, he has sought Trivikram to plan a concept an ad endorsing weavers, handloom products.

As Pawan asked, Trivikram readily agreed. He is now busy penning the ad’s concept. And once it’s ready, he himself will be directing Pawan in the ad.

If the ad comes out, definitely it’s expected to help weavers. One should laud Pawan for doing his best to weavers despite having long lineup of films.

Adivi Sesh and Avasarala Srinivas multi starrer film in Mohana Krishna Indraganti direction is announced.

After the commercial hit Gentleman with Nani, this is the next project from Indraganti and Vennela Kishore is roped for an important role.

The untitled flick from new production house Green Tree Production of KC Narasimha Rao will have top musician Mani Sharma composing the songs, RR while star technicians PG Vinda as cameraman, Marthand K Venkatesh as editor are locked.

As per reports received, shooting of this untitled Green Tree Production No 1 will kick start from February 1st. More details regarding two lead heroines are to be revealed soon.

Probably, first of its kind in Tollywood, a director has shot off an open letter to other director appreciating his film. SS Rajamouli took this healthy initiative and yet again proved his humbleness.

Starting the letter with “Dear Anjaniputra Krish, Namaste!”, Rajamouli mentioned the reason for shooting off the letter. He explained in the first para, “I have watched your Gautamiputra Satakarni. Ever since I watched the film, I’ve been trying to share a few things with you. Since you were busy in celebrating Satakarni success.

Since you happen to be the Kotha Alludu, you went to your in-law’s house for Sankranti. And now, you’re in US thanking fans for the success. Hope that you’d read the letter when you get free time, writing this letter in your style.”

Rajamouli in detail wrote what he thought – bad combination – about Krish and Balakrishna teaming up for 100th film and admitted how Krish proved him wrong.

Rajamouli wrote how he was amazed, shocked and stunned with the progress of the film – be it locking script , finalising locations, wrapping up shoot in 79 days and releasing the film in 7 months.

Rajamouli said all his apprehensions were proved wrong by Krish and he was spell bound after watching GPSK in theatre on Jan 12th.

On parting note, Rajamouli says, “Saho Satakarni” and in the by address he mentions his name as “Yours Rajanandini Putra Rajamouli”.