According to Rana, filmmaking in South India is far more cost-effective, both for producers and audiences. In states like Andhra Pradesh and Telangana, a small-budget film can be made for ₹2 to ₹2.5 crore, with distribution and release adding another ₹1 crore. In stark contrast, releasing a small film in North India — especially in metros like Mumbai and Delhi — often requires ₹10 crore or more, primarily due to high promotional and distribution expenses.
These financial hurdles in the North limit the theatrical run of small and mid-range films, often pushing them out within a few days of release. Conversely, the South benefits from a wider network of theatres and a more supportive infrastructure. This allows films more time to find their audience, giving space for diverse storytelling, beyond just star-driven blockbusters.
Rana also pointed out that many South Indian production houses own and operate theatre chains, enabling them to streamline costs and support a broader range of films. This, he believes, gives South Indian cinema a creative and commercial edge — making it more accessible, sustainable, and inclusive.
While some in the Hindi belt might debate this perspective, Rana’s observations reflect a grounded reality that’s hard to dispute.
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