In today’s era, it has become increasingly common for social media influencers and digital stars to transition into acting. These online personalities often land film roles based on their follower counts, sometimes even outshining traditional actors.
In a recent interview with a Telugu media channel, Shivathmika Rajasekhar — daughter of veteran actor Rajasekhar — opened up about this trend. She revealed that she had been replaced in a couple of projects by actors with a stronger Instagram following. According to her, this shift, where traditional actors lose roles to social media stars, is a worrying sign for the industry.
Shivathmika emphasized that while this trend can be disheartening for many, it reflects the reality of an industry where market value and reach have become crucial factors. Social media metrics now carry significant weight, often determining an actor’s prospects regardless of their craft.
Raised in a family with strong roots in both medicine and cinema, Shivathmika was exposed to both worlds from an early age. Though she earned a medical seat, her passion for acting and theatre ultimately shaped her path. Influenced by her love for films and the craft of acting, she chose to pursue a career where she can connect with people and express herself creatively.
Shivathmika also shared that her unique name, chosen by her parents, serves as a reminder to stand out and stay true to herself — a sentiment that guides her as she navigates the evolving landscape of cinema.
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