Tim Cook is set to step down as Apple CEO, bringing an end to a transformative 15-year leadership era that saw the company evolve from a $350 billion tech giant into a $4 trillion global powerhouse. He will officially hand over the role to John Ternus, Apple’s long-time hardware engineering chief, on September 1, while continuing as executive chairman.
Cook assumed leadership in August 2011, just weeks before the passing of Apple co-founder Steve Jobs. At the time, Apple was facing uncertainty, with many questioning whether it could maintain its identity without Jobs. Under Cook’s guidance, however, the company not only stabilized but expanded dramatically—nearly quadrupling annual revenue from $108 billion in FY2011 to over $416 billion in FY2025.
His tenure also oversaw the launch and global success of major product lines including the Apple Watch, AirPods, and the rapid expansion of Apple’s Services division, which now generates over $100 billion annually.
John Ternus, who has spent 25 years at Apple, rose through the ranks from product design to becoming head of hardware engineering in 2021. Known for his deep focus on product detail and innovation, he will also join Apple’s board upon taking over as CEO.
In a heartfelt farewell message to employees and customers, Cook reflected on his time at Apple, calling it “the best job in the world.” He shared personal memories of reading user emails every morning—stories of how Apple products impacted lives, from life-saving Apple Watch alerts to memorable travel moments captured on iPhones.
Cook described the experience as deeply meaningful, emphasizing the emotional connection between Apple and its users. He expressed gratitude for the trust and support he received over the years and praised Ternus as the ideal leader to guide Apple into its next chapter.
“This is not goodbye,” Cook noted, framing the transition as a continuation of Apple’s journey. “It has been the greatest honor of my life to lead this company.”
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