ప్రెస్ మీట్ లో కన్నీళ్లు పెట్టుకున్న బెనర్జీ | Actor Benarji Emotional | MAA Press Meet |

Superstars often target festival seasons for their big-budget releases to capitalize on the added advantage of increased box office revenues, and NTR is no exception. The actor has strategically planned his upcoming films to align with major festival windows, ensuring a significant boost to his theatrical collections.

NTR’s next theatrical release is War 2, which is in the final stages of production. Currently, the team is filming an exciting dance sequence featuring both NTR and Hrithik Roshan. Scheduled for release on August 15, coinciding with Independence Day, this film will occupy a prime slot, traditionally reserved for high-profile Hindi films. By locking the Independence Day release window, NTR aims to make the most of this lucrative time.

Following this, NTR’s collaboration with director Prashanth Neel is also underway. The film, currently in production, is tentatively planned for release during the 2026 Sankranti festival season, which is known for its strong box office performance. If everything goes according to plan, NTR will have yet another major release for the Sankranti season.

Lastly, there’s the much-anticipated sequel to Devara, which has been under consideration for some time. The first part of Devara amassed ₹500 crore at the box office, and NTR is reportedly confident about its success, making the sequel a priority. If the production follows the planned timeline, this film could hit theaters during the 2026 Dasara festival season.

These festival release slots have already been communicated as part of NTR’s upcoming film strategy, but, of course, there are numerous logistical challenges involved in meeting these deadlines. Nonetheless, NTR’s strategy to release his films during these high-revenue periods shows his keen understanding of the box office dynamics.