Abhiruchi Cookery Show -13th April

Suriya’s big league pan Indian outing Kanguva is all set for its theatrical debut on the 14th of this month and with virtually only a few hours to go for the release, there is a lot of anticipation on the advance booking trend.

However, the release of the film in the Telugu states has been in the doldrums as Mythri Movie Makers who are distributing the film in the Telugu states want to release it in rental basis. Their intention is to only pay standard rentals to exhibitors.

However, major exhibitors including Asian Cinemas are pushing for a revenue sharing model. They are demanding a share in the overall revenues, which is a standard practice these days.

As a result, the bookings for the Suriya starrer in the Telugu states were put on indefinite hold all the while before they finally got sorted a few minutes back. While the nature of the deal that Mythri stuck with the exhibitors is not yet publicized for obvious reasons, the important thing is that the bookings have finally opened in all major theater chains.

Even PVR Inox has opened the bookings for the film a short while back. The stage is now set for a wide release for the film tomorrow.