Abhiruchi Cookery Show -13th April

SS Rajamouli is not only celebrated as one of the biggest commercial filmmakers of this generation but also admired for his brilliant marketing acumen. His upcoming film Varanasi with Mahesh Babu is now showcasing this skill yet again.

After the grand glimpse launch last year, the Varanasi team had maintained a low profile, focusing on production work. Suddenly, an impromptu promotional material appeared, perfectly aligned with the film’s theme. A hoarding in the holy city of Varanasi read “In Theatres April 7, 2027,” and photos of it quickly went viral on social media. While there has been no official confirmation from the makers, this seems like another clever marketing move by Rajamouli to subtly announce the release date.

Earlier, the film was speculated to release in the fourth week of March. Confusion arose when Sandeep Reddy declared March 5 as the release date for his Prabhas-starrer Spirit, raising the possibility of a clash at the box office. The April 7 release now ensures a comfortable gap of one month between the two films, benefiting both productions and their audiences.

This surprise promotional tactic has once again highlighted Rajamouli’s mastery in building anticipation while keeping fans engaged.