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The way films are promoted in Tollywood has changed significantly over the years. What once started with a teaser and a trailer has now evolved into a long promotional cycle featuring pre-teasers, announcement posters, title reveal videos, launch events, and multiple press meets. These activities are designed to keep a film in the spotlight for months before its release, with filmmakers often saving key updates for official promotional events.

However, director Sandeep Reddy Vanga seems to be taking a completely different approach with his highly anticipated film Spirit, starring Prabhas. Instead of waiting for scheduled press conferences or promotional campaigns, Vanga has been casually sharing major updates whenever he interacts with fans or attends public events.

During a recent interaction at the Telangana Telugu Association meet in Charlotte, USA, the filmmaker revealed that nearly 40 percent of Spirit’s shooting has already been completed. He also expressed confidence that the film will create “mayhem” in theatres upon its release, further raising expectations among fans.

This isn’t the first time Vanga has made significant announcements in an informal setting. Earlier, he openly confirmed Deepika Padukone’s exit from the project and announced Triptii Dimri’s inclusion in the cast, surprising fans by revealing such crucial developments without waiting for official promotional events.

Unlike the conventional marketing strategy followed by many filmmakers, Vanga appears to prefer direct and spontaneous interactions, keeping audiences informed without elaborate promotional build-up. His candid style has become a talking point among movie lovers, as every public appearance now carries the possibility of a fresh update about Spirit.

Currently enjoying his trip to the United States, Vanga is expected to return to Hyderabad soon, after which he will resume the next schedule of Spirit with Prabhas and the rest of the cast. With production progressing steadily and the director continuing to share exciting updates, anticipation for the action drama continues to grow.