Films, like any market product, hold fluctuating value over time. Their success and longevity depend on numerous factors, and this applies equally to cinema. In some cases, a delayed release builds negativity and uncertainty, but occasionally, it can create unexpected buzz—especially when a film features relatively lesser-known names. One such case that’s creating noise even before its release is Pawan Kalyan’s Hari Hara Veera Mallu.

The film, directed initially by Krish Jagarlamudi, started production quite some time ago. However, Pawan’s political responsibilities and several other complications pushed the project into a spiral of delays. At one point, industry insiders and fans speculated that the film might be shelved permanently.

But the tide turned. Even after Krish exited the project and Pawan distanced himself from the sets, producer A.M. Rathnam handed the reins to his son, Jyothi Krishna, who resumed production by first shooting scenes without Pawan. Despite the mounting negativity, low buzz, and rampant speculation, the team managed to keep the film afloat.

It’s common for delayed contemporary films to feel outdated, as seen with Game Changer, which, despite boasting a star-studded team, failed to sustain excitement due to its prolonged timeline and crowded Sankranthi competition. However, Hari Hara Veera Mallu enjoys a distinct advantage. Set in the 17th century, the film’s period setting shields it from feeling obsolete, allowing it to retain freshness and relevance, even after delays.

Just when it seemed like OG was gaining momentum and HHVM was fading into the background, recent developments have brought the spotlight back to the latter. Controversies such as alleged efforts to stall the release, theatre shutdowns, and a public press statement by Pawan Kalyan have reignited interest across both the film and political spheres. In a surprising yet strategic move, even the OG team decided to slow their promotional efforts to allow HHVM the space it needs.

With the entire team actively working and public curiosity soaring, Hari Hara Veera Mallu has managed to turn the tables. At this point, it’s fair to say the film is already a hit—even before it reaches the big screen.