Make hay when the sun shines – the saying goes well with all the heroines in the industry. Most of them have very little career span and tend to make as much as money as possible in the prime. But Nayantara seem to be enjoying extended career.

Her career in Telugu is almost finished. But she has got good demand in Tamil even today. Nayantara currently has more than half a dozen Tamil films in her kitty and she is one of the highest paid actress even today.

Recently a Chennai based Jewelry brand approached her for a ad film shoot. The commercial shoot require Nayantara to shoot for two nights and she demanded a whopping 4 Crore for the work. Interestingly, the Jwelery brand felt the amount is worth it and paid the amount. The hefty paycheck is currently the talk of Tamil industry.

The movie unit of Allu Arjun’s S/O Satyamurthy is planning their promotions interestingly. The audio release function of the movie took place in Hyderabad and the audio success meet happened in Vijayawada and now they are planning the movie success meet in Vishakapatnam covering all the important cities of Telangana and Andhra Pradesh.

The success meet will take place on 23rd of this month and the entire movie unit will attending it. The movie requires the much needed promotional push as the collections have started dropping. S/O Satyamurthy suddenly lost all its pace after the first six days of its release. The film all of sudden started witnessing deficits from the seventh day.

Except for the second weekend, the movie totally lost its steam. The Allu Arjun starer made a prerelease business of 54 Crore and have to go a long way to become break-even. The 54 Crore Prerelease business is the highest in the Stylish Star’s career. It looks like a minimum loss of 9-10 Crore is on cards very easily.

Nitya Menen’s latest film on Live-in Relationship, OK Bangaram is running successfully at the box office. In one of the promotional interviews, Nitya Menen aired her views about marriage and Live-in Relationships.

“Live-in Relationship should be a choice of the individual. In olden days, marriages used to happen with out men and women seeing each other. But later on they used to get along sorting out the differences. There are couples who separate even after getting to understand each other in Live-in Relationship. so nothing is perfect”, Nitya Menen said.

On the other side, it is said that Gautam Menon is very impressed with Nitya and is planning to cast her in his next movie. Gautam Menon’s heroines often reach to great heights, hoping that he will pass on the midas touch to Nitya as well.

Superstar Mahesh Babu is currently shooting for his upcoming film, Srimanthudu in the direction of Koratala Siva. He will be beginning the shooting of his Brahmothsavam after Srimanthudu. Srikanth Addala is busy setting up the cast and crew for the movie. It is said that for one of the crucial characters in the film, Mahesh Babu wants Singer Sunita.

Usually Sunita do not agree to act in films. Up on so much of pressure, she danced for a promotional song in Sekhar Kammula’s Anamika. But since it is a request from Mahesh himself, Sunita is considering the role.

Samantha and Rakul Preet Singh are said to be the female leads in this film. One more heroine is yet to be finalized. Srikanth Addala earlier directed Mahesh Babu’s super hit film, Seethamma Vaakitlo Sirimalle Chettu and so expectations are riding him on this project.

Comedy Actor Ali was cornered twice in the last few days over his regressive comments on Anchor Suma and Actress Samantha in two different events of Son of Satyamurthy. Both the ladies were upset with Ali’s double meaning dialogues there and have said to have given mouthful to the actor after the events.

Later media gave extensive coverage to these incidents showing Ali in poor light. While Suma remained mum, Samantha broke the ice by telling that Ali is good friend. However Ali lambasted media for corner him in these incidents.

“Media is trying to show me in poor light. No body in the industry have guts to warn me. Both of them took the incident sportively”, Ali said in an interview. Leaving out what the ladies say due to their obligations in the industry, every body watching Ali these days feel he is going too much with double meaning dialogues.

Maa Nannaku Prematho, NTR’s next will be the 25th film of the actor’s career. Needless to say it revolves around the father of the protagonist. In order to make it special, director Sukumar is planning to rope in NTR’s father, Harikrishna to play the father of the hero in the film. While the final decision is pending a review of Harikrishna’s health, Superstar Krishna is a standby option.

The regular shooting of the movie will begin from May 15th in London. The schedule there will go on for 60 days. Sukumar is licking his wounds after that painful failure of 1-Nenokkadine. On the other side, NTR is enthusiastic with the result of Temper. Even though the hit magnitude is not that big, he is a very confident man post Temper success.

Rakul Preet Singh will be romancing NTR for the first time in her career. The makers are targeting Sankranthi 2016 release for this movie. Jagapathi Babu will be seen in a crucial role in this film. Attarintiki Daredi fame BVSN Prasad is producing the film on his Sri Venkateswara Cine Chitra Banner. Eros International is the co-producer. Sukumar’s usual music composer, Devi Sri Prasad will be scoring the music.