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Sree Venkateswara Cinemas has officially launched its landmark 10th production venture, starring Sumanth Prabhas in the lead role. The yet-to-be-titled film is being produced by Sri Puskur Ram Mohan Rao and Sri Bharat Narang, while Sri Saailu Kaampati, known for Raju Weds Rambai, is directing the project.

The film was formally launched on Monday with a traditional pooja ceremony held at the Ganesh Temple in Hyderabad. The event was attended by several prominent personalities from the Telugu film industry.

Acclaimed filmmaker Shekar Kammula switched on the camera for the ceremonial muhurtham shot, while actor Adivi Sesh gave the inaugural clap. Sadanand handed over the script to the team, and director Sri Saailu Kaampati directed the first shot, marking the official beginning of the film.

Following the successful launch, the makers are gearing up to commence the regular shooting schedule in the coming days.

According to the production team, the film will be a wholesome entertainer blending romance, comedy, and family emotions, set against the backdrop of a lively small town. Sumanth Prabhas will be seen playing an energetic young man whose vibrant personality forms the heart of the story.

The makers are expected to reveal the film’s title, cast, and additional details in the coming weeks.