The dream of studying abroad continues to attract students from around the world, as many seek to combine higher education with valuable work experience. According to ApplyBoard’s latest Recruitment Partner (RP) Pulse Survey, the UK remains the top choice for international students for Fall 2025. The survey, which collected insights from nearly 400 international student recruitment professionals, highlights how global trends in affordability, shifting student priorities, and government policies are shaping the study abroad landscape.

The UK maintains its lead as the most welcoming destination, with 82% of recruitment partners agreeing it is highly attractive. Its reputation for safety, inclusivity, and openness continues to resonate with students. Supporting this trend, UK student visa applications rose by 16% year-over-year in Q2 2025. While some concerns remain following the UK government’s recent immigration White Paper, professionals emphasize the country’s stable policies and enduring appeal.

The United States, long a preferred destination, has seen a decline in perception. Only 50% of respondents now consider the US open and welcoming to international students—a 24-point drop from Spring 2025. Factors contributing to this shift include downsizing at the Department of Education, visa revocations, and paused student visa interviews. Despite this, two-thirds of recruiters still consider the US an attractive study option.

Canada’s appeal has strengthened, with 84% of recruitment partners describing it as safe and welcoming, up 5 points from Spring 2025. Its affordability and clear post-study work opportunities remain major draws. Australia and Germany continue to be strong contenders; Australia saw a slight dip in attractiveness but remains competitive, while Germany’s appeal has remained steady, albeit slightly lower than earlier this year.

Students are increasingly looking beyond traditional top destinations. New Zealand has emerged as a rising choice, with 21% of respondents noting increased interest, nearly double from last year. France has also grown in popularity, driven by affordability and cultural opportunities. Meanwhile, Finland’s appeal has declined due to upcoming tuition changes, while countries like Malta, Spain, the UAE, and China are gaining attention as alternative study destinations.

Affordability remains the top priority for students, cited by 91.4% of recruiters, followed by post-study work opportunities (87.8%) and cost of living (76.7%). Germany is viewed as the most affordable destination, followed by Ireland and Canada, as students balance quality education with financial feasibility.

The survey indicates a stable global demand for international education after a period of volatility. The UK’s consistent policies and welcoming reputation continue to stand out, Canada’s resurgence highlights its growing competitiveness, and Australia and Germany remain solid options. Meanwhile, emerging destinations like New Zealand and France reflect a broader range of opportunities for students seeking diverse experiences abroad.