Every film has a target audience whether it is the youth, or families or independent –cinema liking crowd etc. Therefore, the promotions also should be targeted to the intended audience and not the wrong category.Getting this promotion wrong can affect the film adversely at the box-office.

Recently released RX 100 is one film which seems to have got its strategy right. The trailers of the film along with its title were geared only towards the youth.Made on an economical budget of Rs 2 crore only, no one knew the hero, heroine or director of the film.

But the promos conveyed the message to the youth that it was a film for them and they thronged the theaters in huge numbers on the very first day of release without even waiting for word-of-mouth.In AP and Telangana, day one has yielded a share of nearly Rs 1.5 crore for RX 100 and the film is well on its way to becoming a blockbuster.

A new still of successful hero Sharwanand and sensational beauty Sai Pallavi from their upcoming movie ‘Padi Padi Leche Manasu’ is released.Sharwa and Pallavi appear in a good mood and go on a walk hand-in-hand. This still is apt for the title which is quite romantic. Hanu Raghavapudi is directing this breezy entertainer.

Hero Sharwa will be seen in a new look with funky hairstyle in this film while Sai Pallavi in her tailor-made role of a girl next door.The film is shot extensively in Kolkata for 70 days and the next would take place in Nepal. With the Nepal schedule, the shooting would get completed and the makers will move on to the rest of the works.

Vishal Chandrasekhar is composing music for ‘Padi Padi Leche Manasu.’

Nandamuri Balakrishna is leaving no stone unturned to make sure that #NTR biopic will become that huge film. After Teja’s exit, Balayya jumped into the ring to rope in Krish and bring some other actors aboard.

One such actress who agreed to play the role of NTR’s wife Basavatarakam after a lot of consultations is none other than Vidya Balan. Though Krish is the one who first convinced her, we hear that Balayya went all the way to her house in Mumbai to bring her aboard. And yes, he’s said to have offered a staggering remuneration.

Demanding more than leading Telugu sirens, we hear that Vidya Balan charged a whopping 2 crores remuneration to make her Telugu debut. Though her role is pretty less in terms of length, the team wanted her presence as she could command huge buzz across the nation for the film.

On the other hand, Balayya and Krish are working pretty hard at Ramoji Film City to wrap the film on the schedule such that they will meet the deadlines. NTR is set for January 9th, 2019 release.