Every film has a target audience whether it is the youth, or families or independent –cinema liking crowd etc. Therefore, the promotions also should be targeted to the intended audience and not the wrong category.Getting this promotion wrong can affect the film adversely at the box-office.

Recently released RX 100 is one film which seems to have got its strategy right. The trailers of the film along with its title were geared only towards the youth.Made on an economical budget of Rs 2 crore only, no one knew the hero, heroine or director of the film.

But the promos conveyed the message to the youth that it was a film for them and they thronged the theaters in huge numbers on the very first day of release without even waiting for word-of-mouth.In AP and Telangana, day one has yielded a share of nearly Rs 1.5 crore for RX 100 and the film is well on its way to becoming a blockbuster.

A new still of successful hero Sharwanand and sensational beauty Sai Pallavi from their upcoming movie ‘Padi Padi Leche Manasu’ is released.Sharwa and Pallavi appear in a good mood and go on a walk hand-in-hand. This still is apt for the title which is quite romantic. Hanu Raghavapudi is directing this breezy entertainer.

Hero Sharwa will be seen in a new look with funky hairstyle in this film while Sai Pallavi in her tailor-made role of a girl next door.The film is shot extensively in Kolkata for 70 days and the next would take place in Nepal. With the Nepal schedule, the shooting would get completed and the makers will move on to the rest of the works.

Vishal Chandrasekhar is composing music for ‘Padi Padi Leche Manasu.’

Nandamuri Balakrishna is leaving no stone unturned to make sure that #NTR biopic will become that huge film. After Teja’s exit, Balayya jumped into the ring to rope in Krish and bring some other actors aboard.

One such actress who agreed to play the role of NTR’s wife Basavatarakam after a lot of consultations is none other than Vidya Balan. Though Krish is the one who first convinced her, we hear that Balayya went all the way to her house in Mumbai to bring her aboard. And yes, he’s said to have offered a staggering remuneration.

Demanding more than leading Telugu sirens, we hear that Vidya Balan charged a whopping 2 crores remuneration to make her Telugu debut. Though her role is pretty less in terms of length, the team wanted her presence as she could command huge buzz across the nation for the film.

On the other hand, Balayya and Krish are working pretty hard at Ramoji Film City to wrap the film on the schedule such that they will meet the deadlines. NTR is set for January 9th, 2019 release.

Ever since the release date is locked, there is a huge buzz about Rajnikanth and Shankar’s 2.0 movie. Everyone is preparing to watch the visual extravaganza on the silver screen on November 29th 2018.

An interesting thing to be noted is that many partners involved in the film’s release actually demanded the makers to return their investment. Those include the ones who got satellite rights, theatrical rights and other rights. While Telugu distributor Sunil Narang has asked to refund his money, similarly a TV channel that purchased satellite rights also asked Lyca Productions to return their advance. Can you guess what happened then?

For all the parties that are upset with the continuous postponement of the movie, Shankar and his team have screened 15 minutes of footage from the film. After having a glance at it, these parties went speechless and then made up their mind that it is worth waiting for the movie.

Already pre-visualisation video of “2 Point O” has given clarity about how the film is going to look when Shankar unveils it on the silver screen and that’s why even audiences are waiting in awe!!

Tollywood producer Tagore Madhu has picked up the rights to Vishal’s film Pandem Kodi 2 releasing on October 18.The film is directed by Lingusamy who directed Pandem Kodi, Vishal’s biggest hit which gave him an identity in Telugu.

Madhu has reportedly paid around Rs 10 crore for the theatrical rights along with the satellite rights to the Telugu version.His recent film Abhimanyudu in Telugu was successful and another plus point for Pandem Kodi 2 is that Keerthi Suresh is the heroine.

Tagore Madhu is also making the Tamil remake of Temper with Vishal as the hero.The film will go on floors in August. Thus, Madhu has back-to-back investments on Vishal.

Controversial actress Sri Reddy has dropped a fresh bomb on a top choreographer-turned-actor who is based out of Chennai. Sri Reddy alleged that L……e Master has exploited her sexually and took “favours” from her on the promise of offers but in vain.According to Sri Reddy, she had met the choreographer-actor at a hotel’s lobby at Masab Tank in Hyderabad. She alleged that he had taken her to his room where she spotted Guru Raghavendra Swami photo and some Rudrakshas.

Sri Reddy alleged that the accused had told her that he had come from a poor family and he would like to help newcomers. He had told her that he is giving shelter to many poor children.Sri Reddy went onto allege that the ace choreographer had shown his true colours to her slowly and exploited her physically. She alleged that he had asked her to show her body parts and even asked her to romance with the mirror.

Sri Reddy alleged that she continued her friendship with him but later a Telugu producer who is close to him had played spoilsport in their relation and became “villain” in their relation. Sri Reddy used the hash tag “Tamil Leaks” and with this, she is now seems to be grabbing attention in Tamil film industry as well. Let’s wait and see, where it stops.

Ever since the first trailer for Sanju dropped, fans have been in shock to know that Sanjay Dutt has slept with over 308 women in his life and that too by not counting the prostitutes he has slept with.In the trailer, there was a scene where biographer Anushka Sharma asks Sanju (played by Ranbir Kapoor) how many women had he slept with other than his wife Maanyata Dutt and Sanju replied around 308 without counting the prostitutes.

Later he suggested to round of the score to 340 if he forgets a few of them.While in the scene, this piece of information took Anushka Sharma by surprise, after fans watch the trailer and later the film, they were just as shocked if not more about this revelation about one of their favourite actors in Bollywood.

In an interview with India Today Television’s Rahul Kanwal, Sanjay Dutt said:

“I just felt that the count must be 308. Now, I don’t know their names and I don’t know their… I haven’t kept count that way. Even in the film, it’s like that. He says, ‘Maybe itna hoga.’ It was quite a big score,” Sanjay said.At the trailer launch of Sanju, Ranbir claimed that he was nothing like Sanjay, and that his count was less than 10. Sanjay was disbelieving, and laughed, “I bet his count must be more than 10.”