What makes a film bigger at the box office these days? Definitely not the content alone, but the way the makers promote it and place it in theatres matters a lot.

In the recent times, we have seen Rajnikanth’s Kabali making the most out of promotions as the film amassed nearly 300 crores gross at the box office even though it got flop talk with the morning show. And now, Kabali formula is being followed by Powerstar Pawan Kalyan as well.

For #PSPK25, which is titled as Agnathavasi, we hear that director Trivikram and producer S Radhakrishna are leaving no stone unturned when it comes to promotions. Firstly they are said to be tying up with a mobile manufacturing brand to make sure that nearly 50000 new mobile phones that go by the name #PK25 will be released into the market.

Afterwards, they will be focusing on each city, making sure that newest transport marvels like Hyderabad Metro will promote the flick. As per some reports, a couple of metro cabins will be decorated with Agnathavasi theme, in order to promote the movie.

And then, Trivikram wants to mimic want Kabali has done in the air. Actually, Air Asia has got two of its flights to Malaysia decorated with Kabali posters on the outside of the place earlier. Now, Agnathavasi is said to be eyeing similar flight promotion.

To conclude, we have to say that Pawan Kalyan wants to make sure that this film will have maximum reach and penetration into the audiences as if this is his last film. Many say that recovering the 150 crores pre-release sales amount is the reason for this supposed enormous publicity.

The traffic police officials have cracked down on ‘drunken driving’ in Banjara Hills and Jubilee Hills area this morning. They went on to register an official case against who were caught.

The noted comedian of Tollywood Naveen (Kumari 21F fame) also was nabbed for driving his vehicle in drunken state while on his way to home. As soon as media reached that place, the comedian avoided the cameras and went on to hide under a car. The traffic officials have registered a case against Naveen and seized his four wheeler. Despite several campaigns on drunk-driving, many such cases are being registered in Hyderabad city everyday and celebrities getting caught is definitely not a good message for society.

Apart from Naveen, other youngster who enjoyed their weekend in the city were also caught by Policemen for ‘drinking and driving’ their cars. While 20 people were booked under drunk-driving case, 14 cars and 6 two wheelers are seized by Police as part of checking.

Sometimes when filmmakers start promoting their films, they forget the reality that their baby is most dear and darling to them, but others will not feel the same. Senior producer AM Ratnam is experiencing similar situations now.

Other day while sharing his thoughts with media, AM Ratnam accused that some websites have killed the chances of his latest production venture “Oxygen” at the box office. ‘Every film should be given some time to prove at the box office. If websites continue to give ratings and opinions within few hours of release, then it gets tough for producers’, he claims, confirming that bad reviews took a toll on this Gopichand starrer, directed by his son Jothikrishna.

In reality, it’s not critics or review writers who are behind cutting of Oxygen supply this film. It is definitely this son Jothikrishna who wrote a mediocre script with horrible screenplay who has to take the blame for. But Ratnam’s immense love on the script written by his son is only making him ignorant of the fact that he made a below average movie.

Producers like Ratnam need to think beyond everything else rather than believing blindly in their kith and kin. If there are any doubts in his mind still, maybe a watch of Oxygen again would clarify it.

Tamil hero Madhavan usually picks films with unique and winning concepts. The actor who once fascinated Telugu spectators is making re-entry in Tollywood with Savyasachi starring Naga Chaitanya in lead role.

A majestic home set was erected for Madhavan in Annapurna Studios where the film unit is canning important sequences. Seems like, Madhavan is delighted to work for the film, especially to shoot the scenes in the home set.

“My Home – on the Sets of #Savyasachi #mythriofficial … What a day ..” posted Madhavan on Instagram to express his joy of working for the film helmed by the talented filmmaker Chandoo Mondeti whose first two films were blockbusters.

Nidhhi Agerwal is playing Naga Chaitany’s love interest in the movie produced by Mythri Movie Makers.It will be curious to see Naga Chaitanya and Madhavan together on screen!

Here is the candid and spicy photo shoot of Vijay Devarakonda for Hyderabad-based lifestyle magazine. Vijay wowed one and all by holding the legs of models with his both hands. He has been named one among the list of 25 Young, Driven & Dynamic happening youth by the magazine.

Wearing a black suit and white shirt, Vijay looked dapper. Recently, Vijay scored a magnificent success with Arjun Reddy that has set a new trend in terms of bold movies.

The latest photo shoot too seems to be shot keeping Vijay’s unconventional image that he earned post Arjun Reddy. Despite looking regressive (for men), this seems to be shot aesthetically making some difference. The latest photo shoot has become the talking point.

Actor Shalini Pandey, who rose to fame and popularity, with Arjun Reddy is on a signing spree. The bubbly actress already accepted to be part of Mahanati in Telugu and 100% Kadhal (remake of 100% Love) in Tamil.

Unlike those actresses who are choosy about their characters, Shalini says she’d like to do anything that is required to elevate her character.

‘I’m ready to don a bikini along a lip lock,’ said the actress who impressed everyone as ‘Preethi’ in Arjun Reddy. In an interview, Shalini further disclosed that she neither loved not kissed anyone in the past. ‘It was Vijay Devarakonda who I kissed for the first for Arjun Reddy. For me, kissing is also part of acting just like laughing and crying,’ says Shalini Pandey. So, we may get to see more of Shalini in the days to come.

On a mission to launch his younger son as a successful hero, currently, Akkineni Nagarjuna is overseeing the promotions of “Hello” in the capacity of a producer. Once this film’s release formalities get finished, he will join the shoot of his next films, being directed by Ram Gopal Varma.

Despite many trials and experiments, Nag hasn’t scored a big hit after Soggade Chinni Nayana, all alone For that reason, he’s now coming up with a film under Varma’s direction. Recently Nag revealed that he will set a trend yet again along with Varma like the way they did it with ‘Siva’ in 1989.

Guess what, many are eagerly waiting to find out what will be the title of this film that marks the reunion of two versatile people. According to the grapevine, the production house has registered titles like Gun, System and Sapatham for this film.

A source from Annapurna Studios revealed that “Gun” is the title on Nagarjuna’s mind for a long time. As “Siva” happens to be such two-lettered Telugu word, our Akkineni star is said to be interested in similar words. Let’s wait for the official confirmation.

Telugu film industry is a sentiments paradise, and always our star heroes, directors and producers follow them. Not just repeating hit combinations, using lucky cars, shooting at locations that are part of super-hit films, but our industry also defines iron legs.

After starring in nearly a dozen films, curly-haired seductress Taapse Pannu was labelled an iron leg as most of her films are flops. In a similar way, we hear that even mega menalludu Sai Dharam Tej was also termed as an iron leg by few people. But the reason is not related to box office success here.

During the times of “Rey” shooting, in which talented actor Srihari is playing a key role, the actor has breathed his last at a hospital in Mumbai. Though that happened during the shooting of Rambo Rajkumar, Sai Dharam stated that he has taken the blame.

“Many people have gone on calling me as an iron leg because actor Srihari has died. Those words have pained me for a long time, because I got nothing to do with his sudden demise” says Sai Dharam.

However, the mega hero hasn’t revealed who called him as an iron leg in the industry, but frankly those people or either moron or jealous ones.

Actor Sathyaraj, who gained nation-wide popularity as Kattappa in Baahubali, has made an interesting revelation about how the Saaho Star Prabhas helped him buy the remake rights of ‘Kshanam’ for his son Sibi Sathyaraj.

As Tamil remake of this super hit Telugu film is scheduled to hit screens next week, the senior actor divulged- ‘it’s Prabhas who first suggested that it will be a great film to buy and remake for Sibi (Satyaraj’s son). Prior to that, my wife and daughter both were excited after watching it and they asked me not to miss remake rights of that film.’ And that’s how things fell in place for Sathyaraj who’s producing it in Tamil.

Directed by Pradeep KrishnaMoorthi, the film is titled as Sathya in Kollywood and it has Varalaxmi Sarathkumar and Remya Nambeesan as leading ladies.

VI Anand has catapulted success and fame with Ekkadiki Pothavu Chinnavada. On the other hand, Sirish cemented his position with Srirasthu Subhamasthu. The collaboration of the duo for a sci-fi thriller is naturally raises the curiosity.

After interesting pre-look and first look, the makers have come up with a nail-biting thriller. Drawing analogy to parallel match sticks among a handful of them,

How the present of the parallel people is connected with the future of the protagonists (Allu Sirish, Surbhi)? What is coming against Surbhi? How Sirish stands up for his love? This is what Okka Kshanam is all about.

As rightly said in the caption, Okka Kshanam is a conflict between Love versus Destiny. Technically, the teaser looks perfect. Thumping background score by Mani Sharma, Chota K Prasad’s camera work, Abburi Ravi’s dialogues coupled with Anand’s vision and directorial brilliance together make Okka Kshanam teaser. The teaser is quite promising and makes one look up to the film.